How Big Companies Get Started
There are many large companies that we know of, both from within the country and companies from abroad. Examples of internet-based search companies such as Google and YouTube. And also companies that produce various kinds of software, such as Microsoft. As for other companies such as Apple, Android, Toyota, CFC, and so forth.
They have a story of his early standing that is quite difficult and full of challenges. They don't necessarily rise to the status of a massive industry right away. They start with the smallest things first. And start with courage and be brave enough to take a high risk.
To experience several times rejection from consumers. because making something doesn't immediately have a lot of fans. Even from them, it takes a long time to be able to create an industry that can be interested in and recognized by many people.
What big companies started ?
So where did they start all those things, and then it could become what we see today? Here are some of the main principles that they have been working on for that long:
1. Start with a simple idea.
Most companies start building from simple but powerful things. Like the founder of Apple, who started from the House of Steve Jobs with the mission of making a simple computer that is affordable. and easy to use. Google creators Larry Page and Sergey Brin started with a simple idea to create a more efficient internet search engine.
Big ideas are often created from an in-depth observation of market needs or problems that are often faced by many people. It may seem small at first, but you could even say it's an impossibility. But with the right idea and strong effort, it will be revolutionary.
2. Focus on Problem Solving
They always focus on every problem that occurs. And that's part of a process. Because to make something, there is always a weakness. Like the Amazon company created by Jeff Bezos, the beginning was just an online bookstore that had more categories than bookstores around the city, but as it grew, Amazon was able to sell a variety of products. It has become the largest e-commerce giant.
Focusing on problem solving will provide more value to customers, because we successfully solve problems and offer innovative and relevant solutions.
3. Small start-up capital but efficient management
There is no guarantee that the company spends a large amount of capital at the beginning, then becomes large and successful just like that, without good management. Many companies are now big; they start from small capital but have efficient resources and creative and focused business management and innovation. So small capital will not be a barrier if the company wants to grow big. Because good resources will be able to find new ways to overcome obstacles.
4. Strong work culture and clear vision
Many companies start small, such as starting from a small team, but are willing to work hard to achieve targets. Having a clear vision, of course, can help the team stay focused and not be afraid of big challenges. Companies that have a strong work culture have often remained solid from the start.
5. Able to adapt to changes
Because as the Times evolve, great challenges must be overcome by companies in order to adapt to new technological changes. Until we face an economic crisis. Adaptation is not about changing strategies but better understanding what customers need.
For example, the Nokia mobile phone company went bankrupt because it did not want to keep up with the changing times and faced great challenges. As a result, the longer they are left by their loyal customers. As for the other story of the Netflix company, which was originally a DVD rental company, it eventually became a streaming service that many people were interested in. Because they want to follow change.
6. The importance of building a brand early
If the brand is able to instill a memory in the customer's head, then they will know what brands are needed. Hence, the importance of brand building since the beginning of the company was started. Because brands are able to create an emotional connection with customers. His example is like the Coca-Cola brand, which keeps him afloat to this day.
7. Keep innovating for the long term.
Companies can't rely on early success alone. But we must continue to research the shortcomings and weaknesses that will occur at any time. Because for the future there will always be problems that will be felt by customers, the company must be able to fix it all. And keep updating.
Conclusion
Every company has its own way of starting from the beginning. With a strong idea, courage with risk, and hard work, then all of it will be able to bring the company to continue to grow and become great. This also applies to those of you who start a small business, such as a startup business, to be able to compete in the market and to become a profitable business.
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